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IT’S TIME TO ACT.

This is not a drill.

Kevin Malone, President and Co-Founder of USIAHT, led the charge for the NFL’s anti-trafficking efforts leading up to Super Bowl LVI Los Angeles.

In 2022, we partnered with local and national nonprofits to create a National Alliance to fight human trafficking.

The Problem.

HUMAN TRAFFICKING THRIVES AT LARGE SPORTING EVENTS

Anytime large crowds are gathering for sporting events or concerts, human trafficking and sexual exploitation increases. It’s no secret that Super Bowl cities become breeding grounds for crime and sex abuse.

The Solution.

TOGETHER…

We are creating a uniform approach to outreach in Los Angeles leading up to the Super Bowl. USIAHT is leading the executive committee to raise awareness, offer community trainings, provide victim services, and coordinate with local law enforcement agencies. We are not alone in this fight. Thank you to our Alliance partners:

  • KNOT TODAY

  • IT’S A PENALTY

  • A21

  • INNER CITY VISIONS

At the 2021 Super Bowl in Tampa, It’s A Penalty saw a staggering impact: 146 arrests were made, 6 victims were recovered, and 18 missing children were identified. During the 2020 Super Bowl in Miami, 47 traffickers were arrested, 22 victims were found and assisted. And there was a 163% increase in human trafficking reports to the national hotline.

Collaborative efforts have proven effective in helping free victims from trafficking.

RESULTS FROM THE ALLIANCE’S SUPER BOWL CAMPAIGN 2022:

We deployed outreach in Los Angeles to strip clubs and local motels.
Here are the results:

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Women Reached
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Adult Victims Rescued
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Minors Rescued
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Sex Buyers Arrested
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Male Victims Received Help
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Transgender Victims Received Help

Other Results:

We trained 1,335 citizens in the Greater Los Angeles area

LAX airport distributed over 1,000 bathroom bulletins

Uber distributed more than 2,500 rearview hangtags with the National Hotline info

AirBnB distributed digital posters about the National Hotline to 11,200 hosts in L.A. and 4,700 hosts in Orange County

We provided comprehensive training to travel and tourism workers

Our partners included: IHG Hotels & Resorts, American Airlines, Southwest Airlines, Hilton hotels, Airbnb, Motel 6, Uber, and more.

We handed out more than 300 kits in English and Spanish

These kits included a list of missing children in L.A. to hotel staff and management that attended the launch event.

The week of Super Bowl LVI, the team staffed a booth at Super Bowl Experience, educating the 100,000 attending fans over the five days

The Alliance created a PSA video spot to drive awareness around the Super Bowl

This video generated more than 3.2 million impressions across KNBC and iHeart Media in the two weeks leading up to the Super Bowl.

Communicated with churches and healthcare clinics

An Alliance partner helped ensure proper education of parents and caregivers, so they are equipped to protect their children.

We increased services for trafficking victims

This included the homeless community, through street outreach, food distribution, a hotline, emergency shelter, survival kits, and other short- and long-term assistance.

The media generated by The Alliance team generated more than 277 million potential media impressions

The team engaged and briefed key media early in the planning process to create visibility and establish efforts as the definitive source for human trafficking information. You can view the full report HERE.

RESULTS FROM THE ALLIANCE’S SUPER BOWL CAMPAIGN 2022:

Support More Efforts

This money will support the boots-on-the-ground initiatives in Los Angeles even after game day. We want to create something that will last. Awareness is helpful, but only if we’re also moved to action.

Will you help fight human trafficking at the Super Bowl? Give to the Legacy Fund today.