Here’s a special announcement. Click here.
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Here’s a special announcement. Click here.
Kevin Malone, President and Co-Founder of USIAHT, led the charge for the NFL’s anti-trafficking efforts leading up to Super Bowl LVI Los Angeles.
In 2022, we partnered with local and national nonprofits to create a National Alliance to fight human trafficking.
Anytime large crowds are gathering for sporting events or concerts, human trafficking and sexual exploitation increases. It’s no secret that Super Bowl cities become breeding grounds for crime and sex abuse.
We are creating a uniform approach to outreach in Los Angeles leading up to the Super Bowl. USIAHT is leading the executive committee to raise awareness, offer community trainings, provide victim services, and coordinate with local law enforcement agencies. We are not alone in this fight. Thank you to our Alliance partners:
At the 2021 Super Bowl in Tampa, It’s A Penalty saw a staggering impact: 146 arrests were made, 6 victims were recovered, and 18 missing children were identified. During the 2020 Super Bowl in Miami, 47 traffickers were arrested, 22 victims were found and assisted. And there was a 163% increase in human trafficking reports to the national hotline.
Collaborative efforts have proven effective in helping free victims from trafficking.
Our partners included: IHG Hotels & Resorts, American Airlines, Southwest Airlines, Hilton hotels, Airbnb, Motel 6, Uber, and more.
These kits included a list of missing children in L.A. to hotel staff and management that attended the launch event.
This video generated more than 3.2 million impressions across KNBC and iHeart Media in the two weeks leading up to the Super Bowl.
An Alliance partner helped ensure proper education of parents and caregivers, so they are equipped to protect their children.
This included the homeless community, through street outreach, food distribution, a hotline, emergency shelter, survival kits, and other short- and long-term assistance.
The team engaged and briefed key media early in the planning process to create visibility and establish efforts as the definitive source for human trafficking information. You can view the full report HERE.
This money will support the boots-on-the-ground initiatives in Los Angeles even after game day. We want to create something that will last. Awareness is helpful, but only if we’re also moved to action.
Will you help fight human trafficking at the Super Bowl? Give to the Legacy Fund today.
Finding new and innovative ways to combat the demand for purchased sex, raise awareness to this nationwide epidemic, and provide safe environments for victims.
